WhatsApp Business Platform

Drive your business goals for growth and customer engagement knowing pricing on WhatsApp is consistent with industry-standard pricing for messaging.

Businesses using our platform are charged on a per-message basis for each message we deliver to users
We charge when a message is delivered (not sent).
We charge based on who the message is sent to and the category of the message.
There are four message categories on the WhatsApp Business Platform: marketing, utility, authentication, and service.